I came up with the concept and wrote this script for the new Madelaine Petsch collection.

I was tasked with developing a concept that would center around Fabkids being ‘kid-tested and mom-approved.’ I wrote and pitched this concept to the brand! Here it is,

I was tasked with developing a concept that would center around making kids feel special during the current world climate (pandemic). I went with an editorial style for this one.