I came up with the overall concept and wrote the interview, talking points, and DTC lines.

I wrote this interview and DTC lines for Kelly Rowland, which we pieced together in post-production. I made sure to highlight the way the leggings made her feel and the confidence that transpired.

I wrote the interview, talking points, and direct-to-camera lines to accompany our Valentine’s shoot.

We welcomed Demi Lovato back for her second collection with Fabletics. I provided the talking points and interview questions.

Ceraadi sisters discussed the shoes from their collection in this video we created for ShoeDazzle’s acquisition. I focused the messaging on our core value props—affordability, versatility, and variety.

I wrote the talking points and interview to capture authentic voiceover lines and soundbites from Maddie.

I wrote the talking points and interview and helped select footage in post-production to ensure the messaging aligned.