I was tasked with developing a concept that would center around Fabkids being ‘kid-tested and mom-approved.’ I wrote and pitched this concept to the brand! Here it is,

I wrote this interview and DTC lines for Kelly Rowland, which we pieced together in post-production. I made sure to highlight the way the leggings made her feel and the confidence that transpired.

I wrote the interview, talking points, and direct-to-camera lines to accompany our Valentine’s shoot.

I came up with the concept and wrote this script for the new Madelaine Petsch collection.

I was tasked with developing a concept that would center around making kids feel special during the current world climate (pandemic). I went with an editorial style for this one.

I wrote the talking points and interview to capture authentic voiceover lines and soundbites from Maddie.

I came up with the overall concept and wrote the interview, talking points, and DTC lines.

We welcomed Demi Lovato back for her second collection with Fabletics. I provided the talking points and interview questions.

Ceraadi sisters discussed the shoes from their collection in this video we created for ShoeDazzle’s acquisition. I focused the messaging on our core value props—affordability, versatility, and variety.

I wrote the talking points and interview and helped select footage in post-production to ensure the messaging aligned.

I wrote the graphic copy for a few product-specific acquisition videos for Fabletics Men. Short, concise, and to the point. Check this one out.

I wrote the voiceover copy for the streaming video, focusing on the versatility and variety of sizes—with leggings fit for EVERY body.

I wrote the voiceover copy, focusing on various prints and colors from the newest collections. This copy was also used for radio spots.

At Fabletics, our Epic B&B spots have always used the same formula—close-up shots of our famed leggings and broad voiceover that hits on all of the product value points. However, I was tasked with taking it up a notch. I wanted to try something a little different. I pitched that we add GFX to accompany/highlight voiceover features. Here is what we came up with and what I wrote: