BROOKE SWAN | CREATIVE COPYWRITER + STRATEGIST
LOS ANGELES, CA | LINKEDIN
ABOUT
A seasoned writer with a broad background in copywriting and content strategy for beauty, wellness, luxury fashion & jewelry, real estate, travel and furniture brands. A storyteller of multiple forms, with detailed experience writing digital ads, advertorials, script writing for production, web copy—and beyond.
PROFESSIONAL SKILLS
Scriptwriting | Proofreading | Editing | Concept development | Print ad copywriting | Digital copywriting | Website copywriting | Creative strategy | Web content development | Blog writing | Content creation | Email marketing | Proficient in Canva design | Highly collaborative | Detail-oriented | Reliable | Adaptable
PROFESSIONAL EXPERIENCE
COPYWRITER | Wicked + PR & Marketing, July 2023 - Now
Responsible for creating engaging content across a diverse portfolio of clients within the luxury real estate, resort, hotel, travel, and lifestyle industries.
Clients include Pendry West Hollywood, Yerba Buena Island, Caldera Springs, The Glacier Club, The Ford Field & River Club, Fairmont Century Plaza, and Bahia Cabo.
FREELANCE COPYWRITER | QDL Agency & 24Seven Talent, 2023 - 2025
Developed and executed technical and creative copy on a weekly basis across blogs, brand communications, product storytelling, sales materials, and marketing collateral.
Clients included Capucelli Jewelry, Clark’s Botanicals, Surya Spa, Dorne, Best Choice Products, ThermoFlask, TheraBody, and Make It Cute.
COPYWRITER | MuteSix/Dentsu, March 2021 - Nov 2022
Wrote performance-driven, direct response copy on a daily basis for clients primarily within the beauty, fashion, and wellness space. Strategized and wrote copy across multiple channels, including Facebook, email, Google, landing pages, video scripts, advertorials, and PPC campaigns.
Clients included Denver Modern, Barefoot Dreams, Rellery Jewelry, Moonjuice, Mavette, Bottle Haus, Mush Oats, DROOL Art, hanni, Alessandro Vasini, and the San Francisco Museum of Modern Art.
LEAD COPYWRITER | Techstyle Fashion Group, Oct. 2019 - Oct. 2020
Developed ad copy for client brands including Savage X Fenty, JustFab, Fabletics, ShoeDazzle, Fabletics Men, and FabKids. Wrote voiceovers and scripts for commercials and social media videos, ideated video concepts, prepared presentations, and pitched creative ideas to clients. Collaborated with strategists, art directors, editors, and developers to deliver high-quality copy from concept through execution.